About
Highly versatile UX Designer with 6 years of experience in Experience Design and Market Research, specializing in consumer insights and end-to-end product development. Proven ability to translate complex user needs into intuitive design systems, optimize purchase journeys, and build impactful customer dashboards. Adept at leveraging user research, design systems, and emerging technologies like AI/Code to streamline design-to-development workflows. Eager to apply and expand expertise in service design, workshop facilitation, and driving comprehensive design solutions from concept to deployment.
Work
Singapore, Singapore, Singapore
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Summary
Led UX design initiatives at Chubb, focusing on enhancing internal design tools and improving stakeholder engagement through innovative visual communication.
Highlights
Refined the internal design library for rapid wireframing, introducing a high-utility, customizable component to accelerate design processes.
Pioneered customisable PowerPoint wireframes, achieving 100% stakeholder adoption (5/5 mentioned they would use it) to enhance the self-servicing library for partner pitches.
Developed impactful illustrations and visualisations for data representation and customer journeys in decks, significantly improving pitch compellingness.
Improved the workflow for design-to-consumer propositions by reorganizing files and establishing a central repository (Figma/PowerPoint), enhancing efficiency and accessibility.
Singapore, Singapore, Singapore
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Summary
Drove UX improvements and product refinements across multiple verticals at Singlife, leveraging analytics and qualitative feedback to enhance user experiences.
Highlights
Identified and resolved multiple UX issues by tracking analytics funnels and qualitative feedback, significantly improving user experience across diverse product verticals.
Spearheaded end-to-end research, design, ideation, and stakeholder buy-in for Singlife's Purchase Journeys and portal enhancements.
Contributed as a core team member to Singlife's rebranded design system, built on the atomic design framework.
Prototyped and pitched refinements for multiple products, utilizing detailed interaction design for happy and unhappy journeys to simulate realistic site experiences.
Singapore, Singapore, Singapore
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Summary
Collaborated with clients to align screen designs with business requirements and user stories, while managing and revising the design system for OTT products.
Highlights
Presented and aligned screen designs based on precise business requirements, user journeys, and user stories, fostering close client collaboration.
Managed and revised the design system for OTT products, demonstrating fluency in atomic design, components, auto-layout, Material Design, and Human Interface Guidelines.
Designed and prototyped responsive mobile-first screens across diverse devices (Mobile, Desktop, TV) to ensure optimal user experiences.
Defined the design system for the team at Tata Play Binge and designed screens across mobile, tablet, desktop, and television platforms.
Singapore, Singapore, Singapore
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Summary
Conducted comprehensive market research for MNC accounts, improving customer satisfaction and compliance, and optimizing internal processes.
Highlights
Improved customer satisfaction and compliance ratings for MNC accounts (Banking, Tech, FMCG) by conducting consumer service sector research.
Led secondary research to identify features inventory and understand user flows for mobile applications in the local market, informing client strategies.
Initiated departmental document digitization, enhancing accessibility, auditing, and monitoring of project information.
Certificates
Skills
Technical Skills
HTML, CSS, Javascript, SQL, AI Tools, Code.
UX/UI Design
Information Architecture, Interaction Design, Design Systems Standards, Wireframing, Prototyping, Figma, PowerPoint.
UX Research
User Interviews, Usability Testing, Competitor Audits, Affinity Mapping, Customer Journey Mapping, Personas, User Flows, Feature Prioritization, Card Sorting, Consumer Insights, Market Research.
Project Management & Collaboration
Stakeholder Management, Cross-Functional Teams, Workshop Facilitation, Agile Methodologies, Scrum.